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Golden Fleece

We help teams discover human-centered insights so they can build with integrity and success

◦ No long-term contracts

◦ Scale up or down anytime

◦ Ready to go day one

◦ Lower lift than a full agency

◦ Embedded in your team and tools

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What We Do

Insight begins with trust. We help organizations understand the people they serve. We go beyond metrics and build relationships where mutual learning opens the door to deeper, clearer insight. Our work blends User Research, ethnography, and systems thinking to turn deep listening into action that honors what people truly need.

How We Work

Our typical process follows three simple phases:

Phase 1: Kickoff. We start by listening. We want to understand your goals, questions, and constraints so we can shape a research plan that’s strategic and realistic.
Phase 2: Research. Using proven qualitative methods (ethnographies, interviews, focus groups to name a few) we dive into the lives of your users to surface their needs, pain points, and opportunities.
Phase 3: Integration. We bring everything together in a clear, actionable format tailored to your team. We host workshops or collaborative sessions to share insights and recommendations, so you can move forward with clarity and confidence. You’ll also receive a professionally designed report that captures the key findings and recommendations to guide your next steps.

Ready to explore a project together? Start by filling out our brief intake form:

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Learn more about our four main engagement types below:

Insight in a Day

⏱️ 1-2 days

A focused micro-engagement designed to quickly surface how your audience is experiencing your product, service, or message, and where you might be out of sync.

Discovery Sprint

⏱️ 2-4 Weeks

A short engagement designed to clarify your audience’s lived experience and where your organization might be misaligned.

Insight Partnership

⏱️ 6–12 weeks

Our core offering: A seasoned, structured research process (onboarding, exploration, and synthesis) we know well.

We embed with your team to surface how people engage with your service, where they struggle, and what opportunities exist for greater alignment, stability, or growth.

Embedded Research Lead (fractional)

Need a steady research presence without hiring full-time? We can lead mixed-method studies, coach internal teams, and support ethical participant engagement to develop your research practice.

Who We Partner With

Organizations who…

  • Care about long-term loyalty with the people they serve
  • Are stuck between what the data shows and what humans are actually doing
  • Want to build services, products, or narratives that feel honest and emotionally resonant
  • Are navigating tension, change, or complexity, and need clear insight to move forward
  • For more info about if we’d be a good fit, visit our FAQs page

Our Values

Our values grow out of research ethics. They don’t just shape how we work, they also shape the work we take on. Click to see what grounds each one:

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Research is built around respect, openness and trust. Not just for stakeholders, but for everyone involved.
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Research is a form of care. That affects how we listen to others, interpret their needs, and assist you in the design process.
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We can work slowly (if necessary) but always attentively, honoring that people’s lives are complex.
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We look for insight that doesn’t just inform decisions, but sets organizations up for long-standing loyalty.
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When there’s something we don’t know, we say it.

Still have questions? Great! Let’s chat.

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