About Us
Welcome to Golden Fleece!
We’re a collective of researchers who share a passion for human-centered discovery. That passion is rooted in anthropology, civics, psychology, and design.
We’ve helped nonprofits, Fortune 500s, and small businesses discover what matters to their customers and users and turn that into action.
While we bring academic rigor, our real motivation is delight in helping organizations navigate real-world challenges with clarity and compassion.
The Problem
At Golden Fleece, we’ve noticed even the most well-meaning organizations can be too overwhelmed to reach their full potential.
After years in teaching and non-profit roles, we saw how constant urgency can stifle creativity and reflection that leads to better processes. Even when teams try to step back and learn, it often falls short without a clear vision and an operational strategy to gather insight.
Before Golden Fleece, our team also led research for some of the world’s largest tech and financial companies. Those companies invest heavily in discovery, but too often their research can be transactional and designed to meet quarterly business goals rather than truly enrich lives.
Our Solution?
Solving the problems of burnout, complexity, or change can’t be about imposing answers. It must start with building trust, asking the right questions, and helping organizations find their own momentum by better understanding their users.
We think a healthy research practice is like a well- a place you can return to for connection, sustenance, and shared clarity.
In a collaborative setting like this, there is no one-size-fits-all solution. We know each partnership is shaped by real-world constraints, and Golden Fleece is built to adapt and grow with you.
Let’s explore a few ways we might partner together:
Insight in a Day
⏱️ 1-2 days
A focused micro-engagement designed to quickly surface how your audience is experiencing your product, service, or message, and where you might be out of sync.
Discovery Sprint
⏱️ 2-4 Weeks
A short engagement designed to clarify your audience’s lived experience and where your organization might be misaligned.
Insight Partnership
⏱️ 6–12 weeks
Our core offering: A seasoned, structured research process (onboarding, exploration, and synthesis) we know well.
We embed with your team to surface how people engage with your service, where they struggle, and what opportunities exist for greater alignment, stability, or growth.
Embedded Research Lead (fractional)
Need a steady research presence without hiring full-time?
We can lead mixed-method studies, coach internal teams, and support ethical participant engagement to develop your research practice.